Designing a brand identity formultiplex theatre chain is an interesting and challenging exercise. The brand directly speaks with a mass audience and it could be any one who loves the movie. While aura team approached us, the whole brief was "the logo should be very simple". So we designed a simple logo which says "your cinemas AURA" and extended the idea of simplicity to all their designs.They want to bring the feel of high class experience of watching movies to their brand identity . Aura cinemas offers a cool ambience with latest and best technology to "unleash your expressions" Aura Cinemas is an upcoming multiplex theatre chain in Kerala & Karnataka. The first theatre set up in Mattannur Kannur.